Back To Moments

Pink For A Cause

November 22, 2013

On 1st October 2013, The Peninsula Tokyo marked the beginning of Breast Cancer Awareness Month by turning its 24-storey Japanese lantern-inspired façade into a shining pink landmark. The hotel’s sweeping exterior was illuminated in pink as part of ‘Peninsula in Pink’, The Peninsula Hotels’ global campaign to raise awareness and funds for breast cancer.

Throughout the month of October, The Peninsula donated ¥500 from every ‘Peninsula in Pink’ restaurant and spa promotion to two local breast cancer-related charities – Keep A Breast Japan® and the Japan Breast Cancer Screening Society®.

Guests were invited to enjoy a delightful selection of pink-themed promotions, including the ‘Peninsula in Pink’ Afternoon Tea, a take on the world-renowned Peninsula Afternoon Tea featuring pink pastries and desserts.