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Pink Themed Interactive Art

September 30, 2016
Peninsula in Pink
This October, The Peninsula Tokyo once again goes pink with pride as it supports Breast Cancer Awareness Month as part of The Peninsula HotelsPeninsula in Pink initiatives. For 2016, the creative theme "Art of Pink" continues to champion the fight against breast cancer by raising awareness and funds to support local charities. Proceeds from the Art of Pink and Peninsula in Pink initiatives will benefit Keep A Breast Japan® and Japanese Association of Breast Cancer Screening Society®.

This year’s Art of Pink campaign sees the hotel exhibiting a visually compelling photographic work by one of China’s most celebrated avant-garde photographers and multimedia artists, Chen Man. Serving as the inspiration for the hotel’s pink polka dot welcome amenity is the unique work in the “Nao Nao”  (挠挠) series entitled “Biang”, displayed at the hotel’s Naka dori avenue entrance. The striking image, one of 10 specially commissioned pieces to be displayed in each Peninsula destination worldwide, shows the iconic Mount Fuji in the background as well as two large pink dots: symbols of breasts and a colon, which is the punctuation preceding a conversation. Aligned to the Chinese creative theme, visitors are encouraged to interact with the piece using traditional nao nao bamboo sticks to gently scrape the dots and slowly unveil the complete image. By doing so, guests can create their own intimate dialogue about breast cancer.

Additionally, the hotel continues to support Peninsula in Pink with a collection of offers that will be made available throughout the month. Guests will enjoy a specially designed pink-themed welcome amenity inspired by the Art of Pink “Biang” signature work, along with a range of pink-infused dining experiences including a Pink Peninsula Afternoon Tea. At The Peninsula Boutique and Café, Executive Pastry Chef Shigeru Nojima creates delightful pink macarons and puts a pink twist on his original recipe for custard brioche. Visitors to the hotel as well as passersby will also be able to marvel at the hotel’s iconic façade which will be artfully illuminated in pink. Furthermore, the hotel’s flower arrangements will adopt a rosy hue and an exclusive pink ribbon pin designed for Breast Cancer Awareness Month will be worn by all hotel staff and is available for sale to raise added funds for selected breast cancer foundations.

October 1 is the beginning of Peninsula in Pink and The Art of Pink exhibitions – join us in appreciating and celebrating all things pink! Join our social conversation by using the hashtagts #PeninPink #ArtofPink onFacebookInstagram, and Twitter.